The Association Component Exchange (CEX)

Welcome to CEX, the only conference designed exclusively for component relations professionals (CRPs). CEX is a one day forum for association professionals who manage, nurture, and work with chapters or components.


Friday, October 26th, 2018
7:30 AM – 7:30 PM EDT


Hyatt Centric Arlington
1325 Wilson Blvd
Arlington, VA 22209

Who should attend?

National association professionals
operating within the component
structure (chapters, state affiliates,
divisions, sections)

Hear From Attendees Why CEX Fills the Gap

Hear first-hand why component relations professionals (CRPs) attended the 2017 Association Component Exchange (CEX) and why they loved it!

Why You Should Attend CEX

It's no secret that there's currently a gap in education for associations that operate in a component model. CEX is a learning community where you get together with peers to share your successes, struggles, strategies, and more! Also, attending CEX will earn you up to eight CAE credits!

10 Reasons to Attend CEX, the Association Component Exchange

Billhighway is excited to host this one-of-a-kind experience with our friends Mariner Management & Marketing. Here are ten reasons you won’t want to miss out on the inaugural CEX.


3 CRPs on Why CEX Fills the Gap

An ‘Experience Squad’ of 13 association component relations professionals (CRPs) helps us design the program for the Association Component Exchange (CEX). We talked with three CRPs on why they’re excited about CEX and what they hope to learn and share while attending.


Meet the 2017 Speakers

Thank you to our speakers for making the 2017 CEX event a huge success! These content leaders included association professionals, technology partners and consultants.


Lindsay Currie

Regulatory Affairs Professionals Society (RAPS)


Jennifer Rowell

North Carolina Associations of CPAs (NCACPA)


Reggie Henry

American Society of Association Executives (ASAE)


Peggy Hoffman

Mariner Management & Marketing LLC


Peter Houstle

Mariner Management & Marketing LLC


Kyle Bazzy



Calista Rollogas

Higher Logic

2017 Agenda

Check-in, breakfast, sessions and conference activities run from 7:30 am - 4:45 pm. Networking & happy hour from 4:45 - 7:30 pm.

7:30 Morning Meet-Up

8:30 Welcome & Kick Off

9:00 Focus 1: Exploring the Future of Chapters

Lindsay Currie, Director of Stakeholder Engagement at RAPS, and Jennifer Rowell, Director of Member Engagement at NCACPA, start the day exploring why we have chapters today and how those changes are pushing us to re-think the traditional chapter.

9:45 Focus 2: Optimizing Our Chapters

Flash Round: Collaborative Problem-Solving

This round provides each participant an opportunity to get advice on a burning question. Share a burning question. Get advice from your problem-solving team.

Round 1: Relevance - Journey Mapping the Member Experience at the Chapter Level

Andy Steggles, President & Co-Founder of Higher Logic, explores the value of the chapter through the eyes of the member and how to help your chapters be relevant and complement the value proposition of the larger organization (parent and local groups).

11:45 Refresh & Lunch

12:45 Focus 2: Optimizing Our Chapters (cont'd)

Round 2: Resourcing - Supporting Chapter Leaders & Staff

Reggie Henry, CAE, Chief Information & Engagement Officer at ASAE, focuses on optimizing time and talents through tools, template, strategies, technology and systems for chapter leaders - volunteer and paid.

Round 3: Leadership - Nurturing & Developing Volunteers

Peggy Hoffman, CAE, Co-Founder & President at Mariner Management & Marketing LLC, focuses this round on the people - our current and future local leaders - and effective practices in volunteer models, training and leadership development & succession.

3:00 Focus 3: Driving Chapter Success with Metrics & Dashboards

Peter Houstle, Co-Founder & CEO at Mariner Management & Marketing LLC, explored how performance dashboards can ensure strategic alignment with and a positive ROI from your chapters.

4:00 Focus 4: Ideas Into Actions

Our closing session focuses on you. This is the time to lock in your ideas, schedule follow-up connections with learning partners, and swap resources. You'll learn how to transfer the CEX experience into on-going, sustainable improvement throughout your ``chapter`` system.

4:45 CRP CEXy Party

Meet the CEXy Squad

Billhighway is excited to host this one-of-a-kind experience with our friends Peggy Hoffman and Peter Houstle from Mariner Management & Marketing LLC.


Got chapters? We’ve got solutions. Billhighway unifies finances and data for organizations with components. We solve inherent operational, data and financial complexities that impact component-based associations.

Mariner Management & Marketing

Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

2017 CEX Photos

Check out photos of the 2017 Association Component Exchange (CEX)!

2017 Experience Squad

CEX is for CRPs, by CRPs. Here are the association professionals that helped put together the agenda for CEX. If you're interested in joining the 2018 Experience Squad, please contact us for more info.


Louise Burnette



Jennifer Rowell



Samantha Herman



Diana Tavares Mertz



Lisa-Marie Gardner



Courtney Bulger



Wesley Carr



Claudia Richards



Diana Tucker



Dresden Farrand



Patrick Algyer



Jill Murphy


Meet the 2017 Sponsors

A huge thank you to our 2017 CEX sponsors: Community Brands, GrowthZone, Higher Logic and ChapterSpot for helping us to #LeverageChapters! If you're interested in a 2018 sponsorhip, please contact us for more info.

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